According to Olamide, a Nigerian rapper and music executive, running a record label is far simpler for him than being an artist.
The YBNL head clarified that as an artist, he can relate to the emotions and actions of the artists that are signed to his company.
Olamide recently spoke with Korty EO, a well-known YouTuber.
He said, “It’s way much easier for me being a music executive than an artist because I’m an artist so I’ve an understanding of the needs of creatives.
“I know the way we think, I know the way we see things. I know when we are in an element. I know when we want to run mad. I know when we are getting high on our supply. I know when we are getting high on the fame, life, money and success. So, it’s easier for me to deal with creatives. I try not to bite more than I can chew.”
Olamide responded to the debate surrounding rappers who start singing by saying, “You can’t box me and call me a rapper— I love music.”