According to Nigerian musician Timaya, it is far simpler to get a job in the music business today than it was when he and his peers dominated the 2000s through 2010s.
The “Egberi Papa” discussed how simple it is to create music now that more people have access to social media and technology on a recent episode of Joey Akan’s Afrobeats Intelligence podcast.
“Compared to my time, it is easier for the new generation of musicians to make music,” he remarked. Well, how would you want to blow first? There is only one person in complete power.
“This ‘Odeshi’ song that I did with Flavour, we got to realised that it was Premier Music that has the catalogue. We wanted to do ‘Can I have A Dance?’, who did we contact? Premier. We paid again.
“But right now, your father or your mother can just buy you studio equipments, you do one bad song. You can even just register yourself. One TikTok song and you are made. All you need is data.
“Back then, we want get… Before dem go play your song sef for radio station enh! Ahhh! It was difficult. Now you are uploading a song. It’s very very fast to blow now. You can just be in your house and be shouting. I also like it. But because I didn’t start like that, it’s difficult for me. It’s stressful posting. Sometimes, I think I don’t have to. But it’s the business, I got to.”